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Why storytelling is the way forward for marketers.

  |  Marketing
Storytelling is an effective marketing tactic to reach consumers who are being bombarded with marketing messages every day. Cheryl Barnett, a speaker at the recent Mobile & Content Marketing Conference, believes every South African brand has something to gain from telling stories.
Why storytelling is the way forward for marketers
Barnett has played many roles in digital marketing and affiliate marketing. She spent the last eight years as digital marketing manager at Comair Limited, tackling digital display advertising, social media, and content marketing. Nowadays, she calls herself ‘chief digital enthusiast’ at her new business, Social Consultancy.

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