We had a great workshop session with some awesome delegates discussing mobile, social media, crisis comms and Brand persona. It’s really good to see business is taking social media and Customer service seriously and looking at ways of blending the two to ensure the business is running smoothing and customer perceptions are positive.
We live in a digital world, so it would then make sense to make SEO, Search Engine Optimisation as one of the steps when creating a Strategy. It plays a vital role in making sure your customers find you. Why then do so many businesses leave SEO until the very end and ask, “But why Read more about 4 Reasons why SEO should form part of your strategy upfront.[…]