2018 Digital Trends

We all winding down from the long year, but you know what they, say no rest of the wicked! So here are some thought starters for the New Year to better your businesses going into 2018.

Below are some trends that are growing for 2018:

Ephemeral Content

Ephemeral content refers short-lived content online, usually only visible for 24 hours. This has risen in popularity thanks to Snapchat and ultimately represents an authentic way to connect with your customers online.

Time-stamped content tends to compel users to view and engage with the content before it disappears. While planned posts and adverts are an essential part of any digital marketing strategy, ephemeral content should be included in the mix to foster trust and generate excitement for your brand.

Influencer Marketing

By partnering with influencers who’ve built up an engaged community comprising of relevant members of your target market, you can reach new audiences, gain new followers and ultimately more customers, too.

Because an influencer has built up trust with his or her followers, they’re more likely than a traditional advert to assure your target market about the benefits of using your business’s products or services.

You can choose to work with mega, macro or micro-influencers, who have between 500 to 1M+ followers respectively, the key is to partner with someone whose interests are aligned with yours.

Diversifying Ad Spend

Google and Facebook tend to dominate digital spend, it would be a risky move to put all your ad spend in one basket. People are everywhere these days and, as a result, you may miss out on reaching your customers by only focusing on one or two areas of the world wide web.

Try to diversify your customer interests by advertising via different platforms where your target market is present. By experimenting with campaigns on various platforms, one can increase reach and brand awareness while your creative team will be inspired to continue coming up with fresh ideas.

Employee Advocacy

Employees are your best candidates to be online ambassadors for your business. By simply sharing your content or generating content of their own, they help validate your marketing messages and increase your organic visibility.

Before embarking on this strategy train your employees on how to engage online, create content and build their personal brand online. They will thank you for it and you will inadvertently create a positive relationship with staff.

Call us to help with Communication plans, training and building a strategy that will help take your digital marketing to the next level in 2018 and reap all the benefits of doing so.

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