It was a Great privilege to be invited to share my thoughts amongst these awesome colleagues.
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Cheryl Barnett’s pick
It still surprises me how many businesses have not considered their mobile presence as an important part of their strategy, with an impressive 74% of the 40m local browsers in December coming from mobile devices, according to Effective Measure’s “South Africa Online” report. There are effective ways to make thumb-stopping content using programmatic native video and live content, virtual reality and 360-degree video. A brand can ensure its message is read when it’s most convenient for the audience.
I feel mobile-first is a vital step to bear in mind when you are working on any communication plan regardless of the industry.
— Cheryl Barnett (@CherylABarnett) is chief digital enthusiast at $0c1@L Consultancy
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