Large or small, businesses can make social media an effective part of their marketing. Customers are demanding a social presence and first impressions really do count.
The role social media plays in the purchasing decision.
According to Nielsens 2016 research, 66% of consumers will trust a stranger’s opinion online vs an advert. Your social platform is a digital billboard written by your consumers, it’s the first place they go to before any decision to purchase is made. Reviews, comments and the handling of the complaints online all play a part in customer research. Would you pay to have that Billboard erected on the highway? With effective content, care, and a proper strategy your social media can play an essential role in your business.
Listening can also be an instrumental tool in your business development and improvement. For a small investment, digital marketing offers an opportunity to reach a targeted and relevant audience to drive traffic to your site and create awareness of your services or products. This type of reach would be very expensive and time-consuming to do using traditional means.
By nurturing your social platforms, one can create true fans, communities of loving customers whose life time value to your business can help secure your spot in a volatile and competitive market place. A social presence and digital footprint are effective revenue generators when done right. The same can be said when it’s done half heartily, it can damage your business and stunt growth.
Social Consultancy is passionate about Digital Marketing and making a difference to businesses. Let’s chat about ensuring your screen presence adds value to the bottom line and customer experience. http://bit.ly/2wlSQy4