Here are a few tips and tricks to increasing your engagement on social media channels.
- Film it and share it
Statistics show that the users of the most popular social media channels Facebook and Twitter view a lot of video content every single day. - Tag the people involved
Show your appreciation to contributors or partners. You can even reach out to a specific influencer to help you be seen - Speak, when spoken to
If someone comments, reply to it. That is what engagement is all about a two-way conversation. Unless it’s a negative comment, then we go into Crisis Comms mode. That is another topic on its own. - Use your Stats
Every platform has the answers you need in their analytics. Schedule your messaging when the most people are online and engaging with you. Giving yourself a higher chance to be seen. - Show your heart
Emotional and authentic posts get the higher engagement. Make sure your image reflects this too. Say no to stock images. The ‘How to’, ‘Lists’, and the ‘Question – answer’ headlines are the best for getting social media fans.
Social Media is not a quick win, its a commitment to get to know your customers better and building trust does not happen overnight in one post. It can, however, be destroyed in one.
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