Brands are exposed to the worst criticism from their customers.

What measures have you got in place to protect yourself when a crisis happens?

Social consultancy can help you plan for the worst and save your brand reputation online. Don’t think it will never happen to me, I’m too small or my fans love me. No matter your size, it takes one word, the wrong customer and a bad mood. One screenshot and one influencer to share, this can all happen in a millisecond (I’ve seen this happen). Customers fight for their rights and so they should.

Protect yourself by preparing an escalation process, having prepared statements and a strict timeline to react. Often you will be able to turn a negative comment to a positive experience and keep your brand reputation in tact. Plan, prepare and do it fast!


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