The social space is dynamic and ever-changing, one of the reasons we call ourselves enthusiasts and not gurus.  How can you be a guru in a space that is ultra-competitive and ever-changing? AI is changing the marketing space, and it has a tremendous influence on digital marketing. Is it not breeding a generation of lazy marketers who have forgotten Maslow’s law or the basics of marketing and being human?

One thing we do know is that it has already radically changed the social media space. Love it or hate it, it is influencing the space where humans are supposed to be engaging. Do you see the irony?

AI is already integrated into key social media platforms to enhance its features and help shape activities at scale. AI is currently being used to create social content and even fake influencers.

According to Statista, marketers use AI in the following ways:

• 38% said that increased efficiency was the top benefit of using AI for social media
• 34% use it for easier idea generation
• 33% regularly use it to speed up content production

Many suggest using AI as prompts and using AI to help customise your content. Instruct ChatGPT to offer ideas on how you would write about a topic. What tonality to use and which words to avoid.

Any marketer worth their 5 cents should know this already by doing a brand persona and understanding who their audience is.

AI can help boost your social media advertising. TikTok has launched TikTok Smart+ an AI-powered performance solution that automates campaign management from targeting to bidding and even creative execution.

As digital marketing enthusiasts, we are not against using AI as a tool, however, our fear is that it cannot replace a solid strategy, a strong relationship with your target audience and a deep understanding of customer pain points.

These tools are all great to use to check your facts, ensure you’ve covered your bases and sometimes, yes, for some inspiration after a long day.

At Social Consultancy, we stick to the basics as the foundation of any successful marketing campaign or brand presence.

But let’s not forget the human in marketing!