How wonderful that you can type in a topic and have it written for you to share immediately. No grammatical errors, factually correct and bland! Humans need a connection, they gravitate to people and businesses they trust, people who get them! Your brand is no different.

The content you share must add value in the form of information and have an emotional connection to your customer. Showing customers you understand their specific needs, you’re able to solve their pain point with your expertise or product.

Being in digital marketing for well over 20 years, we can see how the industry has changed and that small businesses are now using AI to help write their content. Ticking that task off their list with ease, and at virtually no cost.

Social media is more than just ticking off a To Do List to be seen in the right places.
It’s not a sales channel, although it can be leveraged as one, once trust has been established.
Social Media Marketing is about connecting on a personal level, building trust and sharing your thought leadership around a topic.

How do we do that and take advantage of AI:

• You need a human touch.
• Know your brand persona first.
• What does your ideal customer look like and how will you attract them to your business?
• Identify their pain points.
• Have a solid strategy that will reach the desired goals
• Involve the business in the strategy.
• Monitor the results from campaigns, Optimising campaigns as you go.
• Keep an eye on competitors and the marketplace
• Be the first to take advantage of any opportunities that may arise.
• Look for conversations around your industry and services
• Listen to your customers and nurture their experience with you.

AI is a useful tool for all business owners, but it will never replace the human side of marketing.

The emotive and immersive side of understanding your audience, marketplace and connecting with one another.