The traditional way of thinking of customer experience is outdated. It’s no longer just about having friendly front staff and elaborate customer events. There is a new relationship on the horizon and it’s blossoming to be something beautiful! By combining digital marketing, Big data and smart segmenting of markets, a business can be a lot Read more about Customer Experience and Digital Innovation – the perfect partnership[…]
We all winding down from the long year, but you know what they, say no rest of the wicked! So here are some thought starters for the New Year to better your businesses going into 2018. Below are some trends that are growing for 2018: Ephemeral Content Ephemeral content refers short-lived content online, usually only Read more about 2018 Digital Trends[…]
I met a great blogger, Nadia and we had a morning of chatting and networking. We all just out there to do the best and I’m proud to be called a Mompreneur. Thank you for the kind words – Read more https://thenonadventuresofasahm.com/2017/11/15/mompreneur-6-cheryl-barnett/
We had a great workshop session with some awesome delegates discussing mobile, social media, crisis comms and Brand persona. It’s really good to see business is taking social media and Customer service seriously and looking at ways of blending the two to ensure the business is running smoothing and customer perceptions are positive.
We live in a digital world, so it would then make sense to make SEO, Search Engine Optimisation as one of the steps when creating a Strategy. It plays a vital role in making sure your customers find you. Why then do so many businesses leave SEO until the very end and ask, “But why Read more about 4 Reasons why SEO should form part of your strategy upfront.[…]
Large or small, businesses can make social media an effective part of their marketing. Customers are demanding a social presence and first impressions really do count. The role social media plays in the purchasing decision. According to Nielsens 2016 research, 66% of consumers will trust a stranger’s opinion online vs an advert. Your social platform Read more about Effective Social Media for your business[…]
Be Real. Four tips on getting your social pages to connect with people Social media is not just about sales, it should be about people – your customers! Why do you want to be closer to them? Creating relationships with customers is easier to do online than ever before. By building real connections you will Read more about 4 tips to connect on a human level online[…]
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Why storytelling is the way forward for marketers. 14 Jul 2017 12:00 | Marketing Storytelling is an effective marketing tactic to reach consumers who are being bombarded with marketing messages every day. Cheryl Barnett, a speaker at the recent Mobile & Content Marketing Conference, believes every South African brand has something to gain from telling stories. Barnett Read more about In the news[…]
Okay, so I don’t need to convince you, you know that your customers are all online. No matter the industry our customers are all the same. They research you before they trust you. Any business large or small needs to have an online presence other than their website. Companies need to be engaging and be Read more about Getting started on Social Media[…]